Short-form is not a smaller version of the same job. It's a different one. Three seconds to earn the next three, no room for a slow build, and a format that punishes anything that feels like an ad.

The work here covers fan content, trailers and teasers for the documentaries, and vertical cutdowns for brands. Same footage, same standards, cut for a feed instead of a screen.

Short-form AFL content produced for Back to the Bench TV has passed a million views. Trailers for Inside East Kew, Forever Blue and Against All Odds have carried those films to their audiences and, in one case, around the club before the film was even finished.

The advantage of shooting properly in the first place is that the vertical work comes from real footage. Actual factory floors, actual players, actual crowds. Not stock, and not generated. When a business already has a film, the social content is cut from the same day rather than staged again later.

Three things to check before it goes up. The Back to the Bench figure should be current at launch, so grab the number the week you publish rather than using a million forever. The teaser story is the Forever Blue change room clip and it's good, but it's vague as written, so either name it or cut it. And the last paragraph is a sales argument more than a portfolio description, which is right for a page that has to convert, but if the section is purely a work showcase it can go.